TITANIUM
So THIS will be the last entry. Fun picks follow but I want to end with a thought about the Titanium Lion winner this year.
It went to a Japanese company called Design Barcode, who re-design UPC barcodes into cool, relevant designs on consumer goods packages. They have implemented these designs into 15 different products in Japan and have some 60 designs on the way. So cool, so simple. Take that ugly bar code on EVERY PACKEAGE IN THE WORLD and have some fun with it. It has been there all along and someone decided to make something of it, functionally so, and they won the only Titanium Lion for their efforts. The Jury said that when they saw this entry they knew they were done. They also looked like the only Jury that got a tan, so I think that was true.
You can check out all the winners and info at
www.lionsdailynews.com
and
www.canneslions.com
Thanks for checking out the cannesblog. I appreciate the interest and those who took the time to comment.
See you back in Chicago July 6th and see you on the cannesblog next year.
-David